一、大赛背景
2017年底，顺丰航空（顺丰控股旗下货运航空品牌）成功网拍并顺利接收两架波音747全货机；2018年，两架大飞机整装待发，期待披上帅气新装、冲上云霄，为每一份托付保驾护航。现在，诚挚邀请全球范围内的创意达人，和我们一起刷新顺丰航空747全货机的未来涂装！
二、大赛日程
作品征集时间：2018年4月20日00点00分—5月19日23点59分
作品评选时间：2018年5月21日—5月29日
获奖名单公布：2018年5月30日
三、奖项设置
丰速创意大奖1名：现金奖励5万美元 + 获奖证书 + 顺丰航空747首航仪式邀请函
优秀创意大奖3名：现金奖励各1万美元 + 获奖证书 + 顺丰航空747首航仪式邀请函
入围创意大奖5名：现金奖励各4千美元 + 获奖证书
本次大赛将对积极组织参赛的专业设计类院校教师设置优秀指导奖证书
备注：1、以上奖金均为税前奖金，按中国法律、法规规定，主办方在支付奖金时有代扣代缴义务的，主办方将在支付的奖金中直接代扣代缴相关税金；2、若奖金发放涉及美元、人民币的币种汇率换算，则以大赛上线日期2018年4月20日当日汇率计算。
四、征集内容
波音747-400ER型全货机创意涂装
设计素材下载：飞机机型图 + 顺丰航空标准logo源文件（PSD+AI+CDR）
五、作品设计要求
1、创意原则：符合中国法律和社会公序良俗的要求、符合顺丰品牌定位、原创&未被使用或披露；
2、创意方向：融合了顺丰元素及文化内涵的、国际化的、创新的、艺术的、年轻的、活泼的、便于延展的、高辨识度的。
3、展现风格：涂鸦。
六、作品提交要求
1、完整作品应呈现：飞机涂装设计（包括正视、侧视、仰视、俯视四个角度）+顺丰航空标准logo+设计说明；
2、作品形式统一为电子稿，格式为jpg、png或gif文件，色彩模式为RGB，最小边幅不低于1000px，分辨率300dpi以上（为保证大赛的公平公正，设计稿中请勿出现作者的任何相关信息），作品大小不超过5M，每份作品请附200字以内的设计说明；
3、所有作品请在Arting365创意擂台大赛官网http://pk.arting365.com/sfairlines “提交作品”页面进行上传投稿；
4、作者自行保留作品矢量文件（CDR、AI、PSD、犀牛等格式），以便获奖后提交给组委会保存，如获奖设计师无法提供作品源文件，将取消获奖资格；
5、参赛单位（个人）参选作品数量不限，若有多份参赛作品请分次提交上传；提交作品时只允许上传一张作品图，有多张设计图的需拼合在一张画面内再进行作品上传；
6、为保护参赛者及大赛组委会的知识产权，本次活动将采用自由选择加密或公开展示两种模式进行提交。
七、评审标准
主办方本着飞机喷涂重在应用的原则，主要根据以下标准和权重对参赛作品进行评定：
1、实用性（40%）：作品应充分考虑其导入载体与使用环境，如设计作品有利于喷涂工艺开展的，可额外获得10%的加分；
2、辨识性（30%）：作品符合大众审美，充分考虑不同文化环境下各类受众的欣赏习惯，辨识度高、感染力强；
3、创新性（30%）：作品整体风格、画面、字体等设计元素的处理与传达具有独创性、新颖性。
八、参赛对象
1、高校设计专业的教师和学生；
2、企业或设计公司的设计人员；
3、各类设计爱好者；
4、参赛主体年龄和国籍不受限制。
九、知识产权及相关说明
1、所有参赛作品内容必须为原创，作品未在报刊、杂志、网站及其他形式公开发表，入围及获奖作品一经发现存在抄袭或其他侵权行为，主办单位将取消其入围及获奖资格，追回奖金、奖品、获奖证书，侵权人自行承担所有法律责任；
2、所有参赛者必须是参赛作品的合法拥有者，具有自主版权，合法使用图片资料等素材，并承担相应的法律责任； 如作品使用了已有专利、第三方商业素材（如字体、图片）等，须在“设计说明”中明确告知并保证拥有该素材的使用权；
3、本次活动不收取任何费用，应征者参与征集活动产生的一切费用自理；
4、获奖作品所有权均归主办方所有，自获奖通知发出之日起，主办方有权合法使用获奖作品。获奖者需签订知识产权转让承诺书并提交源文件，主办方支付相应奖金后，作品所有权及知识产权归主办方所有，包括但不限于知识产权、使用权、发布权、处分权，并有权对设计作品进行修改；
5、大赛期间主办方将有权对活动的评选流程、时间安排、奖项设置等进行调整。
十、活动组织架构
主办单位： 顺丰航空有限公司
承办单位：Arting365创意擂台
十一、答疑咨询
联系邮箱 SF747_design@sfmail.sf-express.com
大赛最终解释权归主办方所有
Background
SF Airlines, wholly-owned subsidiary of SF holdings actioned two 747 freighters in 2017 and the two freighters are well poised in 2018.Now, we are sincerely inviting creative talents around the world to design the livery of SF Airlines' 747 freightesr.
Schedule
Time to submit works: From 00:00 April 20, 2018 to 23:59, May 19, 2018
Time to select works: From May 21, 2018 to May 29, 2018
Time to announce the list of winners: May 30, 2018
Awards
SF Speed Creative Award, 1 winner: USD50,000 in cash + award certificate + invitation to the first flight ceremony of SF Airlines 747
Excellent Creative Award, 3 winners: USD10,000 in cash + award certificate + invitation to the first flight ceremony of SF Airlines 747
Shortlisted Creative Ideas Award, 5 winners: USD4,000 in cash + award certificate
This competition also arrange excellent instructor for teachers from design institutes that actively organize students to take part in the competition.
Remarks:
1. All the above-mentioned bonuses are before tax. In case the organizer is obligated to withhold and pay for the taxes under Chinese laws and regulations, the organizer will withhold the taxes directly from the bonuses;
2. If the payment of bonuses involves the exchange rate of USD and RMB, the exchange rate on April 20, 2018 when the competition starts will be adopted.
Works to Be Solicited
Creative livery for Boeing 747-400ER
Downloading design materials: source files of plane model diagram and SF Airlines' standard logo (PSD+AI+CDR)
Design Requirements
1. Creative design principle: complying with Chinese laws, public order, and good customs, conforming to SF brand's positioning, and offering original and not used or disclosed works;
2. Creative design direction: combining SF elements and cultural implication, and being international, innovative, artistic, youthful, lively, flexible for extension, and highly distinctive.
3. visual style: graffiti
Submission Requirements
1. The complete work shall present the plane's livery design (from front, side, upward, and top views), and SF Airlines' standard logo and design description;
2. All works shall be electronic drafts in jpg, png, or gif format, RGB, minimum margin 1000px, and resolution 300 dpi or above (to ensure the justice and equity of the competition, design draft shall not contain any information about the author). Maximum file size: 5M. For each work, please provide design description up to 200 Chinese characters;
3. All works should be uploaded on the "Submit Works" page on the official website of Arting365 (http://pk.arting365.com/sfairlines);
4. The author shall keep the vector file of his/her work (CDR, AI, PSD, or Rhino), so as to submit it to the organizing committee after winning an award. In case an award-winning designer is unable to provide the source file of his/her work, his/her award will be annulled;
5. There are no limits on the number of works submitted by one contestant (unit or individual). In case one contestant has multiple works for the competition, please submit only one work each time. Only one image of work may be uploaded. In case there are multiple design drawings, they shall be pieced together in one image before being uploaded;
6. To protect the intellectual rights of contestants and the organizing committee, contestants may choose to submit their works either in encryption or public display manner.
Criteria of Review
In the principle of practicability, the organizer will evaluate works mainly by the following criteria and weight:
1. Practical (40%): In terms of works design, full consideration should be given to the carrier and operating environment. The works facilitating spraying can get an extra 10% bonus for designers;
2. Recognizable (30%): Works should be agreeable to the public's appreciation of beauty, highly recognizable, and touching, with full consideration given to various kinds of audience's appreciation habits with different cultural backgrounds;
3. Innovative (30%): The overall style and design elements like frame and font shall be processed and conveyed in an original and novel manner.
Participants
1. College teachers and students of design major;
2. Designers with businesses or design companies;
3. Design lovers;
4. No limit on age or nationality.
Intellectual Property & Instructions
1. All works submitted for the competition must be original and not published on newspapers, magazines or other media. Once a shortlisted or award-winning work is found to be involved in plagiarism or other infringements, the organizer will disqualify the contestant and recover the bonus, prize and certificate, the infringer shall bear all legal liabilities on his/her own;
2. All contestants must be lawful owners of the works, have independent copyrights, legally use materials like images, and bear corresponding legal liabilities. In case existing patent or third-party commercial materials such as font and images are used, the contest shall explicitly state the fact in the "Design Description" and guarantee he/she has the right to use the materials;
3. No charge is collected for the competition. All contestants shall bear all the charges incurred by the participation in the competition;
4. Ownership of the award-winning works shall belong to the organizer. From the day the award notification is sent out, the organizer is entitled to use the works lawfully. Winners of awards shall sign a letter of commitment on the assignment of intellectual property. After the organizer pays bonuses, the works and intellectual property therein shall belong to the organizer, including but not limited to intellectual property, right to use, right to release, and right of disposition, and the organizer is entitled to modify the works;
5. During the competition, the organizer is entitled to adjust the assessment process, schedule, and awards setting.
Organization
Organizer: SF Airlines
Undertaker: Arting365 Creative Challenge
Inquiries
Email: SF747_design@sfmail.sf-express.com
The organizer reserves all the right for the final explanation of the challenge.