I. Competition Background

Coached by Propaganda Department of CPC Shanghai Municipal Committee and Bureau of Shanghai World Expo Coordination, Chinese Element Originality Competition, jointly participated by many government authorities, industry associations, designing units, designers, media, and universities and colleges in China, is a large scale event with the theme of “making contributions to World Expo by excellent works of folk, national, and popular cultures” under the co-sponsorship of Shanghai Municipal Administration of Culture, Radio, Film & TV, Shanghai Federation of Literary and Art Circles, and Shanghai Xiazhennong National Culture Education Development Foundation.
The competition welcomes the participation from people of various circles to carry forward the folk and national cultures and popularize Chinese elements. It hopes, on the one hand, to drive the innovation of folk and national cultures, making such ones stylish, relevant to life and market, and, on the other hand, establish a platform and opportunity for the promotion and packaging of young and middle-aged designers and artists as well as the internationalization of Chinese culture in virtue of the World Expo by recommending the excellent works to the world.
 
II. Theme of Competition
Chinese Element, Fashionable Expression
 
III. Institutions and Organizations
Coached by:    Propaganda Department of CPC Shanghai Municipal Committee, Bureau of Shanghai World Expo Coordination
Sponsored by:  Shanghai Municipal Administration of Culture, Radio, Film & TV
               Shanghai Federation of Literary and Art Circles
               Organizing Committee of Shanghai Folk, National, and Popular Cultures Exposition
               Shanghai Xiazhennong National Culture Education Development Foundation
Supported by:  Shanghai Municipal Education Commission
Organized by:   Shanghai Mass Art Center
                Shanghai Jiansheng Cultural Education Development Co., Ltd
Co-organized by: Shanghai Arts and Crafts Association
                 Shanghai Folk Literature and Art Society
                 Shanghai International Culture Association
                 Shanghai Artists Association
                 Bureaus of Culture, Radio, Film & TV at the district and county level under Shanghai Municipality
                 Hong Kong Artists Association
                 Taiwan Craft Research Institute
Arting365 Interactive Media Platform
Media supported by: Xinhua News Agency Shanghai Bureau
                     China News Service Shanghai
                     Shanghai Media Group
                     Jiefang Daily Newspaper Group
                     Wenhui Xinmin Associated Newspaper Group
                     www.expo2010.cn
                     www.eastday.com
 
IV.  Scope of Works Submitted
1. Originality Design
A、Cultural presents, souvenirs
B、Office appliances
C、Indoor furnishings
D、Articles for daily use
E、Costume and accessories
F、Miscellaneous original products containing Chinese elements and cultural and artistic features that are relevant to life for the improvement of life quality and delightfulness
2. Stage art: programs abundant with national features and originality
3. Logo design for “Chinese Element”
4. Costume design for Haibao the mascot of Shanghai World Expo (including costumes and accessories)
 
V. Participants
Participants include: design institute/unit, certified or amateur designers and artists, teachers and students of designing major in universities and colleges, design professionals and enthusiasts, and so on. The participation can be signed up in both individual or body name; the relevant rights and interests shall be defined inside the body and representative(s) shall be elected.
 
VI. Requirements for Works Submitted
1.    “Chinese Element” must be set at the core place in composition.
2.   The styles of design vary accordingly so long as the connotation of oriental culture and the international vision have been perfectly incorporated.
3.   The design conception of combining tradition and fashion is encouraged.
4.   Keeping up with the contemporary taste is required.
5.   The submitted work must be complying with the laws and rules by government as well as the requirements for the development of spiritual civilization.
 
VII. Designing Requirements and Specifications for Works Submitted
The participants submit the entries according to the designing requirements and specifications for different categories of works.
1. Originality Design 
2. Logo Design for Chinese Element
3. Costume design for Haibao the mascot of Shanghai World Expo (including costumes and accessories)
4. Stage Art
Composers shall keep the high-precision manuscripts (in format like AT, CDR, PSD), which can be provided to the organizers in case of being singled out.

Composers are requested to leave truthful information including name, contact address, e-mail address, and so on. To no exceptions shall the entries be returned with rejections; the composers shall retain the copy of the manuscript themselves. (P.S.: The composer’s name or any other identity marks shall by no means appear on the design documents and descriptions submitted.)
 
VIII. Way for Participation
Participants upload the entries directly to the official website www.cyzh.org and complete the log-in of personal information as well as the confirmation of related statements and commitments. Operations such as works exhibition, review, voting, and evaluation and choose can be carried out on the website of the competition.
Address for submitting works: www.cyzh.org
 
IX. Awards Categories
The Competition will carry out the selection for “Golden Phoenix” Award. 
1.  Professional Group
     Awards for Comprehensive Type
Golden Award: One (the winner will be awarded with a prize of RMB 50,000, a crystal trophy, and profile report as well as works recommendation by three media)
Silver Award: Three (winners will be awarded with a prize of RMB 10,000, a crystal trophy, and profile report as well as works recommendation by two media)
Bronze Award: Five (winners will be awarded with a prize of RMB 8,000, a crystal trophy, and profile report as well as works recommendation by one media)
Media Award: Five (with a prize of RMB 2,000, and the certificate)
Popularity Award: Five (with a prize of RMB 2,000, and the certificate)
Excellence Award: Fifty (with a prize of RMB 500, and the certificate)
Awards for Best Design of Single Segment
ABest Design Award for Cultural Present, Souvenir: One (with a prize of RMB 5,000, and the certificate)
BBest Design Award for Office Appliances: One (with a prize of RMB 5,000, and the certificate)
CBest Design Award for Indoor Furnishing: One (with a prize of RMB 5,000, and the certificate)
DBest Design Award for Articles for Daily Use: One (with a prize of RMB 5,000, and the certificate)
EBest Design Award for Costume and Accessory: One (with a prize of RMB 5,000, and the certificate)
FBest Design Award for Miscellaneous Category: One (with a prize of RMB 5,000, and the certificate)
Special Award (to be fixed) (the official website release shall prevail)
Multiple awards for entries are not permitted.
   
Non-professional Group
       Adult Group (aged 18 or over)
Golden Award: One (the winner will be awarded with a prize of RMB 30,000, a crystal trophy, and profile report as well as works recommendation by three media)
Silver Award: Two (winners will be awarded with a prize of RMB 8,000, a crystal trophy, and profile report as well as works recommendation by two media)
Bronze Award: Three (winners will be awarded with a prize of RMB 5,000, a crystal trophy, and profile report as well as works recommendation by one medium)
Excellence Award: 10 (with a prize of RMB 300, and the certificate)
Minor Group (under the age of 18)
First-prize Award: One (prize, certificate)
Second-prize Award: Five (prize, certificate)
Third-prize Award: (prize, certificate)
 
2. Awards for Logo Design
First-prize Award: One (with a prize of RMB 10,000, and a crystal trophy)
Second-prize Award; Two (with a prize of RMB 5,000, and the certificate)
Third-prize Award: Three (with a prize of RMB 2,000, and the certificate)
Excellence Award: Ten (with a prize of RMB 500, and the certificate)
 
3. Awards for Haibao Costume and Accessory Design
First Prize: One (with a prize of RMB 10,000, a crystal trophy)
Second Prize: Two (a prize of RMB 5,000, the certificate)
Third Prize: Three (a prize of RMB 2,000, the certificate)
Excellence Award: 56 (a prize of RMB 500, a Haibao mascot, the certificate)
 
All the selected works will take part in the Shanghai Folk Culture Exposition held in October, 2009, and the excellent ones will be recommended for relevant activities of 2010 World Expo. Market development for some selected works will be carried out by such means of intellectual property transaction.
 
The award inners will have the chance to become the signed designers/artists. The organizing committee of the competition may provide them opportunity to present and recommend themselves by holding recommendation with the media to companies and institutions.
 
The organizing committee will hold auctions for winning works.
 
The award winners may have the chance to get theirs works commercialized and industrialized as well as properly rewarded.
 
The award winners and their works may have the chance to extend their popularity by obtaining reports and profiles from media, mainly in Shanghai, across the country.
 
Special Notes
1.         The above-mentioned amount of prize for awarded works is pre-tax. The organizers will withhold and remit individual income tax in accordance with the legal stipulations by People’s Republic of China.
2.         The prize shall be allocated with self decision by the related composers for the body or unit participation.
 
X. Evaluation Standards and Procedures
1.   Originality Design
2.   Logo Design for “Chinese Element”
3.   Costume design for Haibao the mascot of Shanghai World Expo (including costumes and accessories)
4.   Stage Art
 
XI. Restrictions for Participation
Entries for the competition shall not be:
1.   Non-original design or designs that fraudulently copy or infringe others’ intellectual properties;
2.   Designs violating the theme of the competition and the requirements provided;
3.   Participated in the name of a body but the relevant rights and interests have not been defined inside the body or representative(s) not been elected; or  
4.   Designs that have participated other design competition or designed for third-party service
 
XII. Competition Schedule and Timetable
Overall Schedule
According to the preparation of Shanghai World Expo, the competition is set to be started from March 31st, 2009 and ended at November 30th, 2009.
Concrete Time for Various Categories
1. Originality Design
2. Logo design for “Chinese Element”
3. Costume design for Haibao the mascot of Shanghai World Expo (including costumes and accessories)
4. Stage Art
 
XIII. Intellectual Property
1. All the entries shall be original and not permitted for multiple submissions. The organizers are not responsible for the charges caused by the works submitted for possible violation of copyrights, trademarks, patents, or other third-party rights and benefits.
2. The intellectual properties of all the award-winning entries belong to the organizers of the competition who have the rights to re-design, produce, sell, exhibit, publish, and publicize in other forms the works. Other units and individuals have no right to re-design, produce, sell, exhibit, publish, and publicize in other forms the works submitted or assign to the third party; otherwise the organizers have the right to pursue legal liability. The organizers have the right to apply to the competent departments of government for the protection of intellectual properties for all the award-winning designs, and the participants have no right to transfer, publish, or take part in exhibition of the designs; otherwise the organizers have the right to pursue legal liability.
3. All the award winners shall endorse with the organizing committee of the competition the assignment of intellectual property. The organizers will cancel the qualifications for the participation, final competition, and winning for awards, retrieve the bonus, trophy, and certificate and instruct the relevant media the infringement act if the final entries and award-winning works have been found plagiarism or other infringement. The organizing units reserve the right for final decision upon decisions of all things relevant to the competition.
4. The organizing committee has the priority for preferably negotiating with the participants for the assignment of intellectual properties of the participation works in the event that the works fail to be awarded.
5. The organizing committee of the competition entrusts the Shanghai Intellectual Property Administration and profession law firms with the services for intellectual properties and legal protection concerning with the activity.
 
XIV. Contact Information for Organizing Committee of the Competition
Organizing Committee Address;Floor 7, No. 66, Xingfu Road, Shanghai, China
Zip Code; 200052
Personnel Contact: Mr Sun, Miss Yang
Phone No.: (86) 021-62800005   021-50278342-712
Fax: 021-52712967   021-50278342-212
Official Website: www.cyzh.org
Official E-mail: zhys@arting365.com
 
XV. Legal Advisor to the Competition
Shanghai Deqin Law Firm; Shang Jiangang
The organizing committee of the competition reserves the right for final interpretation; matters that are not covered in the guideline above shall be dealt in other regulations promulgated by the organizing committee.